AI Policy
Updated: March 2026
We may update this AI Policy from time to time. If we make material changes, we will notify you through the Services or by email before the changes take effect.
1. Introduction and Scope
At OurRitual, we believe artificial intelligence should be used responsibly, safely, and in ways that respect people’s rights. This AI Policy (“AI Policy”) set out the conditions under which our AI and services may be used by you, an OurRitual customer.
This AI Policy governs the “AI Features” integrated into our Services. This AI Policy are incorporated into our Terms of Service and apply to all session analysis, transcriptions, and automated insights.
Important note: The AI Features are completely optional and must be actively opted-into. By opting in to the AI Features you accept and acknowledge that you have read, and agreed to, the terms of this AI Policy. If you do not agree with this AI Policy please refrain from using the AI Features.
2. AI Features and Training Transparency
Our AI Features utilize Large Language Models (LLMs) and sentiment analysis to process session recordings, transcripts, and metadata (“Input”).
Purpose: The AI Features are intended to extract themes and emotional patterns from your recorded sessions, and make recommendations based on things you say or do during the sessions. They do not make independent therapeutic decisions or diagnoses. For example: (1) Highlight recurring communication patterns (e.g., both partners frequently raised work-life balance concerns); (2) Summarize key themes for you and your expert to review; (3) Suggest discussion topics for next session based on themes across multiple sessions; (4) Provide a conversational assistant you can interact with between sessions, using your session history for personalized support.
Training: Our AI Feratures are trained and fine-tuned using: (i) foundation models from third-party AI providers (OpenAI, Anthropic, and Google), (ii) proprietary datasets based on expert-validated relationship support frameworks, (iii) de-identified aggregated platform data. Important: we pre-process and anonymize data before sending to AI providers - (i) licensed clinical datasets, (ii) open-source relationship science repositories, and (iii) de-identified, aggregated user data. Your your sessions are not and will never be used as the basis for training of our AI Features.
Human-in-the-Loop: All AI-generated recommendations are subject to review by an OurRitual expert. Specifically, our QA process includes: (1) Expert-reviewed outputs. Certain AI summaries/recommendations are reviewed by the assigned expert before reaching the user; (2) Quality monitoring. Automated checks of AI summaries/recommendations, plus periodic expert audits for accuracy; and (3) User-requested review. Users can always request expert review of any AI output. This QA process is kept constantly under review by us.
3. OurRitual’s Commitment
AI models are not perfect. They generate outputs based on patterns in data and may sometimes be inaccurate or inappropriate. It’s your responsibility to ensure that the Services are set up properly, ensuring that Outputs are reviewed and validated before being relied on. You are also responsible for following all applicable laws, regulations and guidelines.
Here are our commitments relating to the responsible development and deployment of our AI Features throughout the development and deployment cycle:
Industry Best-Practice: OurRitual leverages OpenAI, Anthropic, and Google APIsopen source datasets, foundational models and OpenAI’s moderation APIs, along with proprietary safeguards, to strengthen protection.
Development Phase
Requirement: Training data must be free from biases and reflect the diversity of society to avoid discrimination.
OurRitual Compliance: We treat datasets as product specifications, curating data that is accurate, relevant, and representative. Where possible, we utilize publicly available datasets and validated open-source resources. We start with proven foundation models and enhance them with carefully selected data. We apply bias detection methods, diverse sampling, and quality checks to minimize discriminatory outcomes.
Deployment Phase
Requirement: The AI system must be safeguarded against tampering, and its environment must remain secure to preserve integrity.
OurRitual Compliance: We implement strict security controls, encrypted storage, and access restrictions. Our deployment pipelines are hardened against tampering, and environments are continuously tested to ensure robustness.
Operation Phase
Requirement: AI systems must be continuously monitored to remain ethical, fair, and aligned with intended use.
OurRitual Compliance: We run ongoing automated monitoring, and periodic audits in order to test AI accuracy. Models are re-evaluated against updated datasets and real-world scenarios to ensure fairness, transparency, and reliable performance over time. When new foundation models are adapted, we verify outputs continuously against both technical and ethical benchmarks.
OurRitual is committed to building AI that is safe, fair, and transparent. We provide guidance and best practices to ensure our deployment and use of AI is done responsibly.
4. AI Content and Ownership
If you choose to use our AI Features, the AI Features will receive the Input and, following an analysis process will generate output based on an analysis of the Input (“Output”, and together with Input, “Al Content”).
By choosing to use the AI Features, you acknowledge that you have all legal right and title to the Input, and you are permitted to input the Input into the AI Features without any restrictions. If any restrictions on your inputting of the Input exist, please refrain from using the AI Features. Additionally, by using the AI Features, you acknowledge and consent to us sharing the AI Content with service providers as detailed in our Privacy Policy, in order to provide you with the AI Features.
You remain the owner of the AI Content.
We exclusively own all right, title, and interest in and to the Al Features, including all associated intellectual property rights. No license or other rights (express or implied) in or to the AI Features are granted, assigned, licensed, or conveyed to you.
5. Consent and Acknowledgement
By using the AI Features, you:
- Expressly consent to the use of artificial intelligence (AI) features as part of Services. You acknowledge and agree that OurRitual may collect, store, and process the AI Content, which may include personal data, as necessary to provide the AI Features. You also acknowledge and agree that AI Content, will be stored in the cloud. AI Content may be accessed by OurRitual engineers and by our experts in the event that you request any support or assistance. Your OurRitual expert and OurRitual personnel may also review the Output for quality assurance.
- Represent and warrant that you have obtained all required consents and authorizations to allow OurRitual to use the AI Features for purposes contemplated hereunder, including notifying individuals of the use of the AI Features (e.g. if you are providing information relating to others), obtained their consent (to the extent legally required) before the Input is provided to the AI Features, and you have secured all rights necessary to grant OurRitual the ability to use the AI Features in such manner. The Input will be used to provide the Services, to generate the Outputs, and for other purposes described in this AI Policy.
- Acknowledge that your usage of the AI Features and reliance on any Output is at your own risk. OurRitual strongly recommends that you carefully evaluate the Output for accuracy and appropriateness for your specific use.
- Are responsible for any AI Content and ensuring that it: (i) complies at all times with this AI Policy and the Terms of Service; (ii) does not infringe, violate, or misappropriate any of OurRitual’s rights or the rights of any third party, including intellectual property rights; (iii) is free of any adverse claims and is not subject to any third-party rights, including using human review as appropriate, before using or sharing Output from the Services.
- Acknowledge that OurRitual may disclose such content to law enforcement or other governmental authorities, or in response to a court order, in the event that any of the AI Content is alleged to be unlawful, harmful to you or any third party or otherwise in breach of this AI Policy.
- Give OurRitual the right to host the AI Content on its platform, use it to comply with applicable laws, enforce our policies and keep our Services and users safe.
6. Crisis Protocols and Emotional Safety
Please be advised that the AI Features are not monitored in real-time by humans. If our AI system detects keywords or patterns associated with self-harm or suicidal ideation, it is programmed to automatically immediately interrupt the session and to provide the user with immediate emergency resources appropriate to their location through our international crisis resource portal human-centric emergency resources - including a suicide hotline or crisis text line, if the user expresses suicidal ideation, suicide, or self-harm - and notify the assigned expert for follow-up. You acknowledge that OurRitual is a technology provider, not a licensed clinical entity, and our AI does not fulfill the role of a 'Mandated Reporter' under state law; however, we follow mandatory safety referral protocols for all flagged sessions. Do not use this service if you are in a crisis.
7. Restrictions
You hereby agree, when using the AI Features, not to intentionally generate any harmful content, or to use any Output in a harmful way. All limitations which apply in the Terms of Service will apply to your usage of the AI Features. In addition, it is prohibited to use the AI Features to: (i) mislead anyone that the content generated by the AI Features is human-generated; (ii) provide medical advice; (iii) provide legal or financial advice or rely on AI for "Automated Decision-Making" in legal or financial contexts; (iv) generate spam, ransomware, viruses, intentional disinformation or deception, or other software, or to intentionally circumvent safety filters and functionality or prompt models to act in a manner that violates OurRitual’s Terms of Service; (v) generate or disseminate information to be used for the administration of justice or other legal purposes; (vi) violate the privacy rights of others; (vii) attempt to depict a person’s voice or likeness without their consent or violate any other rights; (viii) harass, harm, or encourage the harm of individuals or specific groups; (ix) generate deceptive content; (x) impersonate a licensed professional; (x) circumvent safety filters regarding harassment or domestic violence.
All AI-generated Output will include a 'Manifest Disclosure' (e.g., a digital watermark or text label) identifying it as AI-generated. As required by law, you are strictly prohibited from attempting to remove, obscure, or alter these markers, and any such attempt is a material breach of this Policy.
8. User Rights and Sensitive Data
Inferences made by AI about your emotional state or psychological patterns are “Sensitive Personal Information”. You have the right to limit the use of this sensitive data to only what is strictly necessary to provide the Services. You may exercise this right by contacting us at [email protected] or through any opt-out mechanism we make available in the Services in your Account Settings under “AI Privacy”.
If you feel that an AI-generated insight or summary materially impacts your experience, you have the right to request that a qualified OurRitual expert review and verify that specific Output.
9. Disclaimer of Warranties and Liability
OurRitual is constantly working to improve its Services to make them more accurate, reliable, safe, and beneficial. Given the nature of artificial intelligence machine learning technology the AI Features may, in some situations, result in inaccurate Output. You acknowledge that OurRitual has not verified the accuracy of the Output. OurRitual makes no warranty or guarantee as to the accuracy, completeness, fitness for a specific purpose, or reliability of the Output, nor the legal possibility to use the Output or whether it infringes any third parties’ rights, and shall not have any liability or responsibility arising in any way regarding the Output or any omissions or errors contained in the Output.
OurRitual reserves the right to immediately, without reason and without notice, discontinue any or all AI Features as deemed necessary, and you acknowledge and agree that you have no claims against OurRitual should such action be taken.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU ACKNOWLEDGE AND AGREE THAT OURRITUAL IS NOT RESPONSIBLE FOR ANY ACTIVITIES OR LEGAL CONSEQUENCES OF YOUR USE OF THE ANY MISUSE OF THE AI FEATURES OR ITS OUTPUTS OR, A VIOLATIONOF THIS OR ANY OTHER OURRITUAL POLICYINCLUDING IN CASE THAT A THIRD PARTY WILL HAVE A CLAIM AGAINST YOU FOLLOWING THE USAGE OF SUCH AI FEATURES.
THE AI FEATURES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. OURRITUAL HEREBY EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, TITLE, NON-INFRINGEMENT AND FITNESS FOR A PARTICULAR PURPOSE, AS WELL AS ANY WARRANTIES REGARDING SECURITY, SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, ACCURACY AND PERFORMANCE OF THE AI FEATURES. OURRITUAL MAKES NO WARRANTY THAT: (I) THE AI FEATURES WILL MEET YOUR REQUIREMENTS, (II) THE AI FEATURES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE RESULTS AND/OR OUTPUT THAT MAY BE OBTAINED FROM THE USE OF THE AI FEATURES WILL BE ACCURATE OR RELIABLE, OR (IV) ANY ERRORS IN THE AI FEATURES WILL BE CORRECTED. THE FOREGOING DISCLAIMERS SHALL NOT APPLY TO THE EXTENT PROHIBITED BY APPLICABLE LAW. IN ADDITION, OURRITUAL DOES NOT WARRANT OR GUARANTEE THE ACCURACY OF THE RESULTS GENERATED BY THE AI FEATURES. YOU REMAIN RESPONSIBLE FOR MAKING YOUR OWN DECISIONS AND FOR DETERMINING THE APPROPRIATENESS OF THE AI FEATURES FOR YOUR UNIQUE USE CASE AND NEEDS.
10. Limitation of Liability and Indemnity
IN NO EVENT SHALL OURRITUAL BE LIABLE, WHETHER IN TORT, CONTRACT, MISREPRESENTATION, RESTITUTION OR OTHERWISE, FOR ANY LOSS OF PROFITS, LOSS OF BUSINESS, DEPLETION OF GOOD-WILL AND/OR SIMILAR LOSSES, PURE ECONOMIC LOSS, OR FOR ANY SPECIAL, INDIRECT PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR OTHER SIMILAR LOSS, COSTS, DAMAGES, CHARGES OR EXPENSES, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF, MISUSE, INABILITY TO USE, OR THE RELIANCE UPON, THE AI FEATURES AND/OR OTHERWISE IN CONNECTION WITH THIS AI POLICY AND/OR THE TERMS OF SERVICE; AND IN NO EVENT SHALL OURRITUAL’S TOTAL AGGREGATE LIABILITY, IN CONTRACT, TORT, MISREPRESENTATION, RESTITUTION OR OTHERWISE, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF, MISUSE, INABILITY TO USE, OR THE RELIANCE UPON, THE AI FEATURES AND/OR OTHERWISE IN CONNECTION WITH THIS AI POLICY AND/OR THE TERMS OF USE, EXCEED THE TOTAL FEES PAID BY YOU IN FEES DURING THE 12 MONTH PERIOD PRECEDING THE DATE IN WHICH THE CLAIM LEADING TO LIABILITY AROSE. YOU SPECIFICALLY AGREE THAT OURRITUAL IS NOT LIABLE FOR THE AI’S FAILURE TO DETECT SPECIFIC EMOTIONAL CUES OR FOR ANY 'HALLUCINATIONS' (FACTUALLY INCORRECT OUTPUTS) INHERENT TO LLM TECHNOLOGY.
YOU AGREE TO DEFEND, INDEMNIFY AND HOLD OURRITUAL, AND ITS AFFILIATES, AND EACH OF ITS AND THEIR RESPECTIVE OFFICERS, DIRECTORS, AGENTS, CO-BRANDERS, OTHER PARTNERS, AND EMPLOYEES, HARMLESS FROM ANY AND ALL DAMAGE (WHETHER DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR OTHERWISE), LOSS, LIABILITY, COST AND EXPENSE (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ AND ACCOUNTING FEES) RESULTING FROM ANY CLAIM, DEMAND, SUIT, PROCEEDING (WHETHER BEFORE AN ARBITRATOR, COURT, MEDIATOR OR OTHERWISE), OR INVESTIGATION MADE BY ANY THIRD PARTY (EACH A “CLAIM”) DUE TO OR ARISING OUT OF YOUR USE OF, CONTRIBUTION TO OR CONNECTION WITH THE AI FEATURES; YOUR VIOLATION OF THISE AI POLICY AND/OR YOUR VIOLATION OF ANY RIGHTS OF A THIRD PARTY INCLUDING VIOLATION OF PRIVACY OR INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS OF A THIRD PARTY. OURRITUAL SHALL PROVIDE YOU NOTICE OF ANY SUCH CLAIM; PROVIDED, THAT, THE FAILURE OR DELAY BY OURRITUAL IN PROVIDING SUCH NOTICE SHALL NOT LIMIT YOUR OBLIGATIONS HEREUNDER. OURRITUAL RESERVES THE RIGHT TO ASSUME THE EXCLUSIVE DEFENSE AND CONTROL OF ANY MATTER WHICH IS SUBJECT TO INDEMNIFICATION UNDER THIS SECTION, AND IN SUCH CASE, YOU AGREE TO COOPERATE WITH ALL REASONABLE REQUESTS OF OURRITUAL IN ASSISTING OURRITUAL’S DEFENSE OF SUCH MATTER.
11. Removal Requests
If we receive a removal request related to AI Content (e.g. for infringing a third party’s intellectual property rights), OurRitual may, at its sole discretion, taking into account technological limitation and the resources involved in carrying out such removal request, make its best efforts to remove such AI Content in whole or in part from the AI Features, and will provide you with notice of the actions taken in response to such request. OurRitual shall have no obligation to investigate such a request and shall have no liability in relation to its compliance, non-compliance, or partial compliance with any such request. OurRitual reserves the right to notify the person or entity which made the removal request of such removal at its discretion. We welcome feedback on our AI Features. If you have any questions or concerns, please do not hesitate to reach out to us at: [email protected].